Social media and the rise of the smartphone have changed the way celebrities are treated and how people access the celebrity platform. Everything is not as hidden as in old Hollywood, because now everything is posted on the Internet by the fans or even the celebrity herself. Sites like Twitter, Facebook, Instagram and YouTube allow people to become celebrities overnight. Justin Bieber, for example, got his start on YouTube singing videos of him and being spotted.
All of his fans came into direct contact with his content and were able to interact with him on multiple social media platforms. Social media has fundamentally changed the meaning of being a celebrity. Instagram and YouTube allow ordinary people to get rich and famous from the comfort of their own homes. It also allows fans to connect with their favorite celeb without ever meeting them in person. Everything is shared on social media which makes it harder for celebrities to have privacy.
John Cleese said there are some benefits of being famous, such as financial wealth and easier access to things that are more difficult for non-famous people, such as being able to meet other famous people more easily. or powerful, but being famous also often comes with the drawback of creating the conditions in which the celebrity finds itself, at least temporarily (although sometimes for long periods of time) superficial, inauthentic.
Fame can have negative psychological effects and lead to increasingly selfish tendencies and psychopathy. A scientific study on the subject claims that celebrity is addictive. As a celebrity's fame fades over time, it can be difficult for the celebrity to adjust psychologically.
Recently, more attention has been paid to the influence of celebrities on the health choices of the general population. It is believed that the public will follow celebrity health advice to some extent. It can have positive effects if celebrities provide strong, evidence-based health warnings, but it can also have a negative effect if the health warnings are not specific enough.